Social Media - A Necessary Component in the Marketing Mix?

With Social Media now being a staple part of over 1/3 of Australian Internet users online activity it is important that businesses and brands consider Social Media in the marketing mix.

This week, Traffika presented at the Digital Strategies for Business Success seminar at the Point Hotel in Brisbane. Hosted by Llew Jury and the team at Reload Media, the evening covered the latest trends, developments and strategies in SEO, SEM and of Traffika's session on Social Media.

We covered a lot of ground in the 30 minutes we had to present. Below are some of the key points from the presentation as well as the full slide deck. We'll shortly be posting video of the full evenign to our our Facebook page, so stay tuned.

Marketers need to consider Social Media's place in the marketing mix becuase:

• Facebook is now the 2nd most visited site in Australia (source: Hitwise July 2009)
• Of the top 5 searches in Australia social media sites account for 4 of them (source: Hitwise July 2009)
• Facebook has 5.3 million adult Australian members (source: Facebook Advertising July 2009)
• Twitter has approx 750,000 Australian members, although this number is a rough estimate based on unique visitor figures (source: Neilsen Netview May 2009)

Sucessful Social Media campaigns contain the following elements:

1. The right strategy
2. Understanding of your audience
3. Knowing the right things to measure
4. Are properly resourced - people & budget
5. Valueable content
6. Use the right tools to maximise productivity

Social Media Marketing - Digital Strategies Seminar

View more presentations from Matt Forman.