Socialnomics - The Audience Has Already Shifted.

I've been thinking about the Socialnomics video I recently saw up on youtube. There is certainly some very big numbers being thrown around in it. Working in Internet and Social Media you sometimes take for granted the medium and accept collaborative communication as just second nature.

While some of the numbers are presented slightly out of context, the video still clearly shows that the audience has already shifted and continues to shift. Social Media has changed the way people communicate.

If brands hope to have any chance to reaching consumers they have to change the way they communicate to.

If you haven't had a chance to see the video yet, I've embedded it below.