According to Google, real time search means live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before will be integrated into search results.
While Bing also has 'integrated' real time search into their search results, Google has gone 1 up by announcing it will also include search results from Facebook and mysapce from users that have allowed their posts to be publically discoverable. (Bing will also include posts from Facebook but has yet to announce anything regarding myspace).
Danny Sullivan has published an excellent review of the latest developments over at Search Engine Land.
Yet again the goal posts are moving for search engine optimisation (SEO) and it reinforces our view that social media and search marketing must have an intergrated strategy and approach.
To check out some examples of Google real time search, take a look at the video below.
This article was posted by Matt Forman. Matt is Google AdWords & Google Analytics certified and Managing Director at Traffika. You can follow Matt on Twitter @mattforman.